STORY coaching
“I originally met Shea through improv and was immediately drawn to her fun and vibrant personality. When I started my new business, I needed help crafting the wording for my website—a process that involved unpacking a lot about my life story. Feeling overwhelmed, I reached out to Shea after hearing she was an incredible coach, and it turned out to be the best decision ever!
In just four months, not only do I have the perfect wording for my website, but I’ve also had a story published in a local magazine, shared part of my journey live on stage, and started writing a book about my life. Shea has an incredible gift for helping you discover and articulate your truth. I can’t thank her enough for guiding me through this process and helping me unlock so much potential. Working with her has been an absolute blast, and I know I’m just getting started!”
Cathy Fitzgerald
Turn Your Message Into A Magnet!
People don’t buy products.
They don’t buy services.
They buy stories they see themselves in.
If your message isn’t landing, it’s not because what you offer isn’t valuable—
it’s because your story isn’t being told in a way that connects.
That’s where I come in.
What I do:
I help individuals, entrepreneurs, and teams learn the craft of storytelling—
so they can communicate in a way that attracts the right people, builds trust, and moves others to action.
Together, we turn your ideas, experiences, and expertise into stories that:
Clarify what you actually do
Speak directly to your customer’s problem
Create emotional connection and credibility
Work across platforms—digital, stage, print, and media
This isn’t about being dramatic or polished.
It’s about being understood.
Where Your Stories Start Working:
Your story isn’t just for one place—it should work everywhere.
I help you shape and adapt your message for:
Digital content (social media, websites, email)
Live presentations and speaking engagements
Sales conversations and pitches
Commercials and brand messaging
Print and written storytelling
Because when your story is clear, everything becomes easier—marketing, selling, connecting.
Why This Work Matters:
You already have the experience.
You already have the value.
But if people don’t feel it or see themselves in it, they move on.
Storytelling bridges that gap.
It helps your audience recognize:
“That’s exactly what I’m going through.”
“That’s who I want to work with.”
“That’s the solution I’ve been looking for.”
My Background (And Why This Works)
I don’t just teach storytelling —I’ve lived it across multiple industries and stages.
25+ years in sales and marketing—understanding what actually moves people to say yes!
A communications & performance degree—trained in presence, delivery, and audience connection
10 years in talk radio — writing shows, co-hosting and commercialslearning how to capture attention and keep it
7 years producing and running a live storytelling event—helping over 100 entrepreneurs shape and share their personal journey towards fulfillment.
I am a published storyteller in Kinfolk, Traverse Magazine and The Boardman Review.
A performer with FullTilt Comedy, I am a very part-time standup comedian and improv artist.
I’ve spent decades at the intersection of communication, performance, and persuasion.
Now I help you do the same—your way.
What It’s Like to Work Together
This is not a formula.
It’s a process.
We’ll uncover:
What you’ve been through
What your audience is struggling with
Where those two stories meet
And from there, we build stories that feel natural, honest, and effective—
not scripted, not forced, not generic.
“There is no greater agony than bearing an untold story inside you.”